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Maintaining communications with large numbers of geographically and socially dispersed constituents can be a daunting task. Increasingly, colleges are being challenged to provide interaction between teachers, students, parents and industry. Marketing is one of the major role college needs to implement. Communication with prospective students & families and engaging college alumni needs to be effectively addressed. Proper communication and facility for industries to access students database helps industry to focus on campus recruitment. One way to exponentially reduce the workload is to adopt a model of attracting and holding constituents, rather than just continually pursuing them.
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